In the fast-paced world of digital transformation, businesses often grapple with a crucial decision:
- Should they offer low-cost services to a large number of clients; or
- High-cost services to a select few?
It’s a question that goes to the heart of how a company defines its value proposition and scales its operations. Over the years, I’ve come to realize that this isn’t an either-or decision. Instead, it’s about understanding the unique journey of each client and aligning your services to help them succeed—regardless of where they start or what they initially pay.
The Case for Low-Cost Services
When I first started offering digital transformation services, I found myself catering to clients with varying budgets and needs. Some were just beginning their journey, hesitant to invest heavily without seeing initial results. For these clients, low-cost services offered a safe entry point into the world of digitalization. By providing high-quality services at a lower price, I was able to help them see the tangible benefits of digital transformation early on.
As these clients began to generate more revenue, their needs evolved. They saw the value in investing more in their digital strategy, and many transitioned from being low-cost clients to high-value ones. This evolution underscores a fundamental truth in business: if you help your clients succeed, they will grow, and as they grow, so too does the scope and profitability of your relationship with them.
The Power of Premium Services
On the other hand, there’s undeniable value in offering high-cost services to clients who are ready to make a significant investment in their digital future from the outset. These clients often come with a clear vision and a strong commitment to transforming their operations. For them, it’s not just about getting online or automating processes; it’s about leveraging digital tools to achieve substantial, long-term business goals.
Providing premium services to these clients means more than just delivering a high-quality product. It involves strategic planning, deep customization, and ongoing support to ensure they not only meet but exceed their business objectives. When a client sees that their investment is yielding high returns, they become loyal partners who are more than willing to continue working with you—and at a higher margin.
Every Client's Journey is Unique
One of the most rewarding aspects of my work is witnessing the diverse ways in which clients embark on their digital transformation journeys. Some clients begin by upgrading their internal systems. They recognize that before they can enhance their online presence, they need to ensure that their back-end operations are robust and scalable. Once their internal systems are optimized, they move on to developing a website and, eventually, implementing comprehensive online marketing strategies.
Other clients take the opposite approach. They start with a website, recognizing it as the digital storefront that will attract and engage customers. Once the website is live, they shift their focus to internal systems, ensuring that they can handle the increased traffic and business that the website generates. Regardless of the path they take, my approach remains the same: I listen carefully to their needs, analyze their goals, and design a customized solution that addresses their specific challenges.
While the end results might appear similar—an optimized digital presence, streamlined operations, and increased revenue—the processes behind each project are unique. Each solution is the result of different layers of brainstorming, planning, and execution, tailored to fit the client’s particular situation.
Digital Transformation is a Process, Not a Destination
Too often, digital transformation is seen as a one-time project—something a business undertakes to “get online” and then forgets about. But in reality, digital transformation is an ongoing process. A website is just the entry point, the digital equivalent of a front door. What happens after someone walks through that door is what truly determines the success of the business.
From the workflows that guide customer interactions to the back-end systems that manage operations, every aspect of the digital experience needs to be carefully considered and continuously optimized. This is why I see my role not just as a service provider, but as a long-term partner in my clients’ success.
A Small Reflection on a Bigger Picture
As I reflect on the work I do, I’m reminded of a simple truth: with more quality service providers, we can help create more excellent businesses. And with more excellent businesses, the marketplace is enriched with better products and services, benefiting everyone involved.
Whether it’s through low-cost services that help clients get started or high-cost services that push them to new heights, the goal is the same: to empower businesses to succeed in the digital age. Because at the end of the day, every client is important, and every journey matters.
As a wrap
At Subunicorn Digital Plus, we specialize in guiding businesses through their digital transformation journey. Our expertise lies in delivering customized, cloud-based solutions that streamline operations, enhance decision-making, and drive growth. We understand that each business is unique, and our tailored approach ensures that our clients receive the solutions that best meet their specific needs.
Our goal is to ensure that businesses keep pace with technological advancements and thrive in the digital age. By partnering with Subunicorn Digital Plus, you gain access to a team of experts dedicated to helping you achieve operational excellence, foster innovation, and stay competitive in an ever-changing market.
